Studio Amiziq: Curators of One-of-a-Kind Amazigh Rugs and Hand-Crafted Moroccan Furniture - Paolo Benelli
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Our journey began with a trip to Morocco—a place that captured our hearts with its rich textures, earthy tones, and soulful craftsmanship. What started as a simple adventure quickly turned into a deep and lasting love for Moroccan decor, traditional furniture, and most notably, the iconic Beni Ourain rug.
Drawn in by the warmth and authenticity of the local artisans, we immersed ourselves in the world of handmade design. From wandering the markets of Marrakech to exploring remote villages in the Atlas Mountains, we discovered a timeless beauty in the objects that told stories—woven by hand, carved from wood, and passed down through generations.
Beni Ourain Rugs: Our Passion
At the core of our collection are Beni Ourain rugs, handwoven by Berber tribes in the Atlas Mountains of Morocco. Each rug is crafted from undyed, natural wool, and features distinctive geometric patterns rooted in centuries of tradition.
While we honour these classic designs, we also embrace a more modern aesthetic, offering a carefully curated selection of contemporary pieces with abstract motifs and bold interpretations. No two rugs are alike—and that’s exactly the point. These are heirloom-quality pieces, woven with meaning, and made to last a lifetime.
Handmade Furniture with Soul
Beyond rugs, we offer a range of handmade furniture, thoughtfully designed and meticulously crafted. Our pieces use a variety of locally sourced and reclaimed woods, often combined with resin, metal, or stone to create truly one-of-a-kind items.
Every piece is made by hand, in small batches, by skilled artisans who take pride in their craft.
Our Philosophy
We believe in slow design, ethical sourcing, and creating spaces that feel personal, grounded, and soulful. Every item in our collection is a reflection of our travels, our relationships with the artisans we work with, and our commitment to sharing beauty with intention.
Thank you for being part of our story.